Just realized this morning while researching the sales cycle for one of my customers that I took for granted the fact that people would know and understand the intricacies of their deals sales cycle – here I am refering to… Read More »The Importance of Knowing Your Deal Sales Cycle
B2B Sales Process Optimization (SPO) refers to the systematic approach to refining and enhancing the sales process of a B2B organization to improve efficiency, effectiveness, and scalability. This involves analyzing existing sales workflows, identifying bottlenecks or inefficiencies, and implementing targeted… Read More »What is B2B Sales Process Optimization? (B2B SPO)
Understanding and implementing the concept of attracting your Ideal Customer Profile (ICP) while repelling non-ICP clients is akin to mastering the art of magnetism. This focused approach not only streamlines your marketing efforts but also ensures that your resources are… Read More »How to Attract Your Ideal Customer Profile and Repel Non-ICP Clients
Case study – how many people think this is something that marketing asked you to do because they need it for the website? I know it may sound obvious that case studies are useful, but I have rarely seen them… Read More »How to use Case Studies, other than publishing on your website ?
When you’re starting a business, defining your Ideal Customer Profile (ICP) is often one of the first steps you take. But what happens after that? Does your ICP sit in a pitch deck or business plan, collecting digital dust? If… Read More »The Power of ICPs: A Guide to Maximizing Business Efficiency and Customer Satisfaction
When approaching CEOs of enterprise companies, it’s important for a sales rep to be well-prepared and professional. Here are a few ways to effectively get their attention: In summary, the key to getting the attention of enterprise CEOs is to… Read More »How to approach a CEO of an Enterprise when selling B2B SaaS
Today I will have the first meeting with one of my clients who needs help defining their international sales strategy for a new B2B SaaS product they want to launch in April 2023. It will be a first discovery meeting… Read More »Client Sales Strategy Workshop to Launch a New SaaS Product
1. Creating and maintaining relationships with key decision makers. 2. Educating potential customers about the features and benefits of the product. 3. Understanding the customer’s needs and finding the best solution to fit those needs. 4. Keeping up with the… Read More »B2B Sales Professionals Challenges
